電子商務(wù)英語（第二版）

中國水利水電出版社

【作者】吳群吳瓊吳堅(jiān) 編著

【I S B N 】978-7-5170-2109-4

【責(zé)任編輯】陳艷蕊

【適用讀者群】本專通用

【出版時(shí)間】2014-06-01

【開本】16開

【裝幀信息】平裝（光膜）

【版次】第1版第1次印刷

【頁數(shù)】224

【千字?jǐn)?shù)】376

【印張】14

【定價(jià)】￥26

【叢書】21世紀(jì)電子商務(wù)與現(xiàn)代物流管理系列教材

【備注信息】

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前言

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本書以電子商務(wù)和網(wǎng)絡(luò)技術(shù)為背景，精選了15篇英語文章，內(nèi)容涉及信息技術(shù)、網(wǎng)絡(luò)安全、電子商務(wù)、營銷藝術(shù)、經(jīng)營理念、廣告設(shè)計(jì)和商務(wù)計(jì)劃書等各個(gè)領(lǐng)域。在舊版的基礎(chǔ)上更新了1/3的內(nèi)容。

本書語言具有較強(qiáng)的時(shí)代氣息，內(nèi)容具有較強(qiáng)的可讀性和實(shí)用性。每課內(nèi)容主要包括：課文、單詞、難句分析、技能訓(xùn)練和兩種閱讀材料。閱讀材料其一是對(duì)課文的補(bǔ)充，其二是商務(wù)或計(jì)算機(jī)領(lǐng)域詞匯的定義或術(shù)語。為了方便自學(xué)，書后附有參考譯文和練習(xí)答案。

本書可作為本、專科電子商務(wù)專業(yè)或其他相關(guān)專業(yè)的英語教材，也可供自學(xué)者使用。

近年來電子商務(wù)發(fā)展迅速，國內(nèi)外電子商務(wù)網(wǎng)站如雨后春筍競相建立，加之世界各大著名的搜索引擎的推波助瀾，使得電子商務(wù)向更廣闊的空間發(fā)展，勢(shì)不可擋。本書正是根據(jù)電子商務(wù)學(xué)科的發(fā)展和教學(xué)改革的需要進(jìn)行修訂的。

《電子商務(wù)英語》是適應(yīng)高等職業(yè)教育本、專科電子商務(wù)專業(yè)或相關(guān)專業(yè)的需要而編寫的專業(yè)英語教材。在編寫設(shè)計(jì)上出于以下考慮：

首先，它是專業(yè)英語教材而不是電子商務(wù)專業(yè)教材，是讓學(xué)生將英語作為學(xué)習(xí)電子商務(wù)專業(yè)知識(shí)的工具。因此，該書的課文部分并沒有按電子商務(wù)系統(tǒng)知識(shí)為主線編寫，而是選擇以當(dāng)前最新的、最具有時(shí)代感的、與商務(wù)活動(dòng)和計(jì)算機(jī)網(wǎng)絡(luò)相關(guān)的經(jīng)濟(jì)類和科普類文章為主要學(xué)習(xí)內(nèi)容。大多數(shù)課文及閱讀材料的內(nèi)容可讀性強(qiáng)。

其次，每課中所設(shè)計(jì)的“常用定義與術(shù)語”都是涉及計(jì)算機(jī)和電子商務(wù)活動(dòng)的常用詞匯解釋，旨在擴(kuò)大學(xué)生專業(yè)英語的詞匯量和提高學(xué)生閱讀專業(yè)文章的能力。

第三，考慮到本書的主要對(duì)象是大專院校的學(xué)生，他們的英語語法知識(shí)都已經(jīng)在中學(xué)階段和大學(xué)公共英語課程的學(xué)習(xí)階段中掌握，所以，本書不再重新介紹語法知識(shí)，個(gè)別語法現(xiàn)象在句子分析中解決。

第四，在每一課中都設(shè)有“技能訓(xùn)練”一項(xiàng)，旨在幫助學(xué)生提高英語應(yīng)用文寫作的能力，以便適應(yīng)電子商務(wù)活動(dòng)主要依靠書面文字進(jìn)行溝通的特點(diǎn)。

第五，為了方便學(xué)生閱讀，也為了提高學(xué)生快速閱讀與歸納總結(jié)的能力，以及英文書面表達(dá)的能力，在每課課文及閱讀材料的前面都配有該文的摘要和關(guān)鍵詞。

最后，為了方便自學(xué)者，在書后附有課文、閱讀材料和常用定義與術(shù)語的中文譯文以及練習(xí)答案。

本書共設(shè)十五課，建議安排120學(xué)時(shí)。教師可根據(jù)實(shí)際情況對(duì)課程內(nèi)容靈活使用，對(duì)課時(shí)安排予以調(diào)整。本書配有電子教案，可供讀者參考。

由于編者水平有限，書中錯(cuò)誤及不當(dāng)之處敬請(qǐng)讀者批評(píng)指正。

前言

Lesson One
Five Important Skills Necessary for Business
Success 1
New Words 3
Sentence Explanations 4
 Skill Training 5
Word-formation in the E-commerce Fields 5
 Reading Materials 7
No free Wi-Fi—The Biggest Tourist
Complaint 7
Free Wifi 8
Lesson Two
How the Internet Works 10
New Words 12
Sentence Explanations 13
 Skill Training 13
Business Card's Translation 13
 Reading Materials 16
Hackers' Competition 16
Restaurants Uploading Menus on iPads for
Tech Savvy Diners 16
Lesson Three
A Crime Wave Festers in Cyberspace 19
New Words 22
Sentence Explanations 22
 Skill Training 23
Business Letter Writing (I) 23
 Reading Materials 25
Hackers Are Enemy Number One on
the Internet 25
Victoria Beckham Joined Her Husband David
for the Appearance on CCTV 27
Lesson Four
What have to do when sent e-mail on
wrong address 29
New Words 31
Sentence Explanations 31
 Skill Training 32
Business Letter Writing (II) 32
 Reading Materials 34
Safe Sex for Your Computer 34
A Guide to Computers and Plug-ins on
the Internet 35
Lesson Five
How Do American Consumers Borrow? 38
New Words 41
Sentence Explanations 41
 Skill Training 41
Business Letter Writing (III) 41
 Reading Materials 43
Japan's Quick Studies in Survival 43
A Knack of Wal-Mart's Success 45
Lesson Six
How the Credit Card Captured America 47
New Words 49
Sentence Explanations 50
 Skill Training 50
Business Letter Writing (IV) 50
 Reading Materials 52
Ways to Get Your Money Back 52
What People Are in the Market for? 53
Lesson Seven
The Art of Advertising Your Business 56
New Words 59
Sentence Explanations 59
 Skill Training 59
Business Letter Writing (V) 59
 Reading Materials 61
Culture Important in Advertising 61
Microsoft after Virus Writers—International
Effort Offers Cash Rewards 62
Lesson Eight
Nike, from Small Beginnings to World Giant 65
New Words 67
Sentence Explanations 68
 Skill Training 69
Agreement (Contract) 69
 Reading Materials 70
What Keeps U.S. Brands Aloft? 70
Name: Key to a Company's Success 71
Lesson Nine
Amazon's Future 74
New Words 77
Sentence Explanations 77
 Skill Training 78
Brief Introduction 78
 Reading Materials 82
China's Brick-and-mortar Banks Launching
a Counter-attack against The Assault from
Internet Heavyweights 82
Most Effective Shopping Sprees Are
the Snappiest Ones 84
Lesson Ten
Starbucks—Sharing Success 86
New Words 90
Sentence Explanations 90
 Skill Training 91
Advertisement Writing (I) 91
 Reading Materials 92
The Information Superhighway 92
Eight Months in Microsoft, I learned It 94
Lesson Eleven
The Challenges of Using Search Agents to
Perform Research on the World Wide Web 97
New Words 99
Sentence Explanations 100
 Skill Training 101
Advertisement Writing (II) 101
 Reading Materials 104
Why Is Payment by L/C Commonly Used in
Foreign Trade? 104
The Secret of Swedish Nightingale
Becoming Famous 105
Lesson Twelve
Beautiful Idea 107
New Words 110
Sentence Explanations 111
 Skill Training 111
Advertisement Writing (III) 111
 Reading Materials 114
Should We Admire Wal-Mart? 114
China "Tuhao" in the Eyes of Foreign
Media— Luxury Splurge and Poor Taste 116
Lesson Thirteen
What is E-Commerce 119
New Words 121
 Skill Training 121
Language for talking on the phone 121
 Reading Materials 122
What Is Your Business Personality? 122
Google Sold Motorola to Lenovo 124
Lesson Fourteen
Supporting Environment for E-commerce 126
New Words 129
 Skill Training 129
How to Write a Letter to Follow up After
a Job Interview 129
 Reading Materials 130
Top Ten Internet Manners Questions 130
10 Pieces of Information That You'll Regret
Not Capturing 132
Lesson Fifteen
E-commerce in the Future 135
New Words 137
 Skill Training 137
Seven Tips to Make Successful Business
Presentation 137
 Reading Materials 138
The Pros and Cons of Anonymity on
the Internet 138
From Burger Flipper to McDonald's CEO 140
Appendix（參考譯文及練習(xí)答案） 144
Bibliography（參考文獻(xiàn)） 216

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