電子商務英語（第二版）

中國水利水電出版社

【作者】吳群吳瓊吳堅編著

【I S B N 】978-7-5170-2109-4

【責任編輯】陳艷蕊

【適用讀者群】本專通用

【出版時間】2014-06-01

【開本】16開

【裝幀信息】平裝（光膜）

【版次】第1版第1次印刷

【頁數】224

【千字數】376

【印張】14

【定價】￥26

【叢書】21世紀電子商務與現代物流管理系列教材

【備注信息】

圖書詳情

簡介

本書特色

前言

章節列表

精彩閱讀

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相關圖書

本書以電子商務和網絡技術為背景，精選了15篇英語文章，內容涉及信息技術、網絡安全、電子商務、營銷藝術、經營理念、廣告設計和商務計劃書等各個領域。在舊版的基礎上更新了1/3的內容。

本書語言具有較強的時代氣息，內容具有較強的可讀性和實用性。每課內容主要包括：課文、單詞、難句分析、技能訓練和兩種閱讀材料。閱讀材料其一是對課文的補充，其二是商務或計算機領域詞匯的定義或術語。為了方便自學，書后附有參考譯文和練習答案。

本書可作為本、�？齐娮由虅諏I或其他相關專業的英語教材，也可供自學者使用。

近年來電子商務發展迅速，國內外電子商務網站如雨后春筍競相建立，加之世界各大著名的搜索引擎的推波助瀾，使得電子商務向更廣闊的空間發展，勢不可擋。本書正是根據電子商務學科的發展和教學改革的需要進行修訂的。

《電子商務英語》是適應高等職業教育本、�？齐娮由虅諏I或相關專業的需要而編寫的專業英語教材。在編寫設計上出于以下考慮：

首先，它是專業英語教材而不是電子商務專業教材，是讓學生將英語作為學習電子商務專業知識的工具。因此，該書的課文部分并沒有按電子商務系統知識為主線編寫，而是選擇以當前最新的、最具有時代感的、與商務活動和計算機網絡相關的經濟類和科普類文章為主要學習內容。大多數課文及閱讀材料的內容可讀性強。

其次，每課中所設計的“常用定義與術語”都是涉及計算機和電子商務活動的常用詞匯解釋，旨在擴大學生專業英語的詞匯量和提高學生閱讀專業文章的能力。

第三，考慮到本書的主要對象是大專院校的學生，他們的英語語法知識都已經在中學階段和大學公共英語課程的學習階段中掌握，所以，本書不再重新介紹語法知識，個別語法現象在句子分析中解決。

第四，在每一課中都設有“技能訓練”一項，旨在幫助學生提高英語應用文寫作的能力，以便適應電子商務活動主要依靠書面文字進行溝通的特點。

第五，為了方便學生閱讀，也為了提高學生快速閱讀與歸納總結的能力，以及英文書面表達的能力，在每課課文及閱讀材料的前面都配有該文的摘要和關鍵詞。

最后，為了方便自學者，在書后附有課文、閱讀材料和常用定義與術語的中文譯文以及練習答案。

本書共設十五課，建議安排120學時。教師可根據實際情況對課程內容靈活使用，對課時安排予以調整。本書配有電子教案，可供讀者參考。

由于編者水平有限，書中錯誤及不當之處敬請讀者批評指正。

前言

Lesson One
Five Important Skills Necessary for Business
Success 1
New Words 3
Sentence Explanations 4
 Skill Training 5
Word-formation in the E-commerce Fields 5
 Reading Materials 7
No free Wi-Fi—The Biggest Tourist
Complaint 7
Free Wifi 8
Lesson Two
How the Internet Works 10
New Words 12
Sentence Explanations 13
 Skill Training 13
Business Card's Translation 13
 Reading Materials 16
Hackers' Competition 16
Restaurants Uploading Menus on iPads for
Tech Savvy Diners 16
Lesson Three
A Crime Wave Festers in Cyberspace 19
New Words 22
Sentence Explanations 22
 Skill Training 23
Business Letter Writing (I) 23
 Reading Materials 25
Hackers Are Enemy Number One on
the Internet 25
Victoria Beckham Joined Her Husband David
for the Appearance on CCTV 27
Lesson Four
What have to do when sent e-mail on
wrong address 29
New Words 31
Sentence Explanations 31
 Skill Training 32
Business Letter Writing (II) 32
 Reading Materials 34
Safe Sex for Your Computer 34
A Guide to Computers and Plug-ins on
the Internet 35
Lesson Five
How Do American Consumers Borrow? 38
New Words 41
Sentence Explanations 41
 Skill Training 41
Business Letter Writing (III) 41
 Reading Materials 43
Japan's Quick Studies in Survival 43
A Knack of Wal-Mart's Success 45
Lesson Six
How the Credit Card Captured America 47
New Words 49
Sentence Explanations 50
 Skill Training 50
Business Letter Writing (IV) 50
 Reading Materials 52
Ways to Get Your Money Back 52
What People Are in the Market for? 53
Lesson Seven
The Art of Advertising Your Business 56
New Words 59
Sentence Explanations 59
 Skill Training 59
Business Letter Writing (V) 59
 Reading Materials 61
Culture Important in Advertising 61
Microsoft after Virus Writers—International
Effort Offers Cash Rewards 62
Lesson Eight
Nike, from Small Beginnings to World Giant 65
New Words 67
Sentence Explanations 68
 Skill Training 69
Agreement (Contract) 69
 Reading Materials 70
What Keeps U.S. Brands Aloft? 70
Name: Key to a Company's Success 71
Lesson Nine
Amazon's Future 74
New Words 77
Sentence Explanations 77
 Skill Training 78
Brief Introduction 78
 Reading Materials 82
China's Brick-and-mortar Banks Launching
a Counter-attack against The Assault from
Internet Heavyweights 82
Most Effective Shopping Sprees Are
the Snappiest Ones 84
Lesson Ten
Starbucks—Sharing Success 86
New Words 90
Sentence Explanations 90
 Skill Training 91
Advertisement Writing (I) 91
 Reading Materials 92
The Information Superhighway 92
Eight Months in Microsoft, I learned It 94
Lesson Eleven
The Challenges of Using Search Agents to
Perform Research on the World Wide Web 97
New Words 99
Sentence Explanations 100
 Skill Training 101
Advertisement Writing (II) 101
 Reading Materials 104
Why Is Payment by L/C Commonly Used in
Foreign Trade? 104
The Secret of Swedish Nightingale
Becoming Famous 105
Lesson Twelve
Beautiful Idea 107
New Words 110
Sentence Explanations 111
 Skill Training 111
Advertisement Writing (III) 111
 Reading Materials 114
Should We Admire Wal-Mart? 114
China "Tuhao" in the Eyes of Foreign
Media— Luxury Splurge and Poor Taste 116
Lesson Thirteen
What is E-Commerce 119
New Words 121
 Skill Training 121
Language for talking on the phone 121
 Reading Materials 122
What Is Your Business Personality? 122
Google Sold Motorola to Lenovo 124
Lesson Fourteen
Supporting Environment for E-commerce 126
New Words 129
 Skill Training 129
How to Write a Letter to Follow up After
a Job Interview 129
 Reading Materials 130
Top Ten Internet Manners Questions 130
10 Pieces of Information That You'll Regret
Not Capturing 132
Lesson Fifteen
E-commerce in the Future 135
New Words 137
 Skill Training 137
Seven Tips to Make Successful Business
Presentation 137
 Reading Materials 138
The Pros and Cons of Anonymity on
the Internet 138
From Burger Flipper to McDonald's CEO 140
Appendix（參考譯文及練習答案） 144
Bibliography（參考文獻） 216